IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran. Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent.
This is the Facebook story that can be found nowhere else. How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Have you watched THE SOCIAL NETWORK? Awesome movie, if you haven’t. It really opened my eyes to the world of Facebook and how it was created. This book goes together with THE SOCIAL NETWORK the way that Fast Food Nation and Super Size Me go together. They complement one another.
You know, I’m kind of laughing right now because I don’t usually have Facebook open while I’m blogging. Not necessarily because it distracts me from what I’m doing, especially if I’m chatting with someone, but really because I just feel like doing one thing at a time. Funny how the one time I have it open, I decide to review this book….
This book is basically a behind the scenes history of Facebook from 2004 to 2010. There isn’t a total in-depth look into how Facebook is changing the world around us like FAST FOOD NATION displayed how fast food is changing the world we live in, but I guess that’s because at the time that this was written, Facebook was only six years old.
David Kirkpatrick asks a lot of interesting questions though, and for me that made the book worthwhile and interesting to read. It was really cool to read this book, especially because I loved THE SOCIAL NETWORK so much. Mark Zuckerberg’s vision into the long-term part of things was fascinating. Reading about Zuckerberg’s character as the creator and CEO of Facebook was a vital part to the story that I really enjoyed. David Kirkpatrick’s writing style suited me well. He writes a smart, clear narrative and doesn’t over-stress his own points.
I was very impressed by this book and think I may go deeper into subjects such as this. 4 stars.
pg count for the hardback: 384
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