Every cannabis innovation era has its turning points. First came cannabinoids. Next came concentrates. In recent years, the emphasis is shifting to the aromatic compounds known as terpenes that give cannabis its unique identity. Cannabis derived Terpenes, among other compounds, are now the most sought after ingredient in the market. Not just for their taste and authenticity, but also because of the quality they offer to products.
Image credit: massterpenes.com
What is the reason Cannabis Terpenes Influence Expectations
For decades, brands used botanical blends to mimic cannabis strains. The combination of citrus, lavender or pine could mimic a strain’s profile, but never capture the true depth of the plant. The terpenes that are derived from cannabis have set a new standard. They are extracted from cannabis and hemp. The aroma they produce is a all-encompassing, much like the flower.
The difference is evident to customers. These terpenes don’t taste like artificial blueberry or lemon candy and instead provide the earthy, resinous and pungent notes that cannabis enthusiasts instantly are able to recognize. A growing number of brands are shifting to Cannabis Terpenes from the Cannabis plant as an alternative to synthetic alternatives because of their authenticity.
The rise of Live Resin Terpenes
One of the boldest advancements has been the introduction of live resin terpenes. Live resin extraction starts with fresh, flash-frozen cannabis, unlike traditional methods that make use of dried plant material. This preserves volatile compounds normally lost in drying.
It’s because of this process that creates a terpene-profile that is so alive and vibrant feels like you are inhaling a fresh-picked plant. The producers can make products that have the highest quality of their game when it comes to flavour and aroma. Customers can see cannabis in its purest form that even seasoned smokers find amazing.
Live Terpenes, Cold-Cure Revolution and Live Terpenes
Beyond live resin, the growth of live terpenes through cold-cure extraction has opened a new possibilities. Cold curing preserves delicate aroma molecules through reducing heat during processing. This results in terpenes that have a distinct flavor, and are “louder” and more evocative giving a different dimension to edibles, vapes, and concentrates.
For brands that are focusing on “cold-cured live terpenes” on labels isn’t just about marketing. It signals commitment to quality and a guarantee of authenticity, which consumers are increasingly demanding.
Cannabis Derived Terpenes for Every Market
Some producers don’t need the highest-priced, most powerful series. That’s why there are options available to choose from both Cannabis Derived Terpenes series (CDTs) and Hemp Derived Terpenes HDTs. CDTs are regarded as top-of-the-line which is often compared to pure live resin. HDTs provide a cost-effective starting point for smaller companies or those transitioning from botanical terpenes.
The flexibility of the market means there’s something for everyone–from boutique craft extractors, to huge-scale producers who want to be able to reach a broad audience. This indicates that the terpenes market has matured. Quality, authentic products aren’t just for luxury brands nowadays.
Terpene authenticity is important
The authenticity of a product has more to do with trust than taste. Consumers are more educated than ever, reading labels and researching ingredients prior to making purchases. Cannabis-derived terpenes are a credible ingredient in many products because they are the genuine essence of cannabis and aren’t an imitation.
Authenticity is key in an industry that’s trying to get over the stigma and confusion. These ingredients, whether live resin terpenes that evoke freshness or live live Terpenes that highlight the subtle nuances aid brands in standing out and align with the increasing demand of consumers for transparency.
Final Thoughts
Cannabis has always been more than just cannabinoids. It’s about a complete sensory experience, including the aroma of the room and the taste that remains in the mouth, and the subtle notes which distinguish each variety. By accepting Cannabis Terpenes, sources of inspiration, producers can transcend imitation and toward a future defined in authenticity.
From premium live resin terpenes to more advanced live terpenes captured through cold curing, the market is proving that flavor and quality can be developed as quickly as consumer expectations. With cannabis-derived Terpenes being available in a variety of levels, brands can increase their product offerings, while consumers can experience cannabis the way it was designed to be tasted.